Today we welcome Shelley who writes under varies and sundry alter egos, writing YA as Shelley Adina, adult inspirational under Shelley Bates, and Amish fiction under the name Adina Senft. I’ve asked her to come on today because after having written numberous books for major publishers, some award-winning, she has decided to self-publish her latest work, a Steampunk YA entitled Lady of Devices, which came out last week.
A whole new meaning for DIY
By Shelley Adina
We all know how important the makers are to the steampunk world. Without them, where would we get mechanical arms, cool clothes, and temporal decay monitors? I’m a maker myself when it comes to costume, whether it’s a full Victorian ballgown or a steampunked-out day costume that I wear to work. But when it comes to my books, I create the manuscript and then I leave it to my publisher to make the final product.
Last year, as part of my MFA in Writing Popular Fiction program, I wrote a YA steampunk story called Lady of Devices. Since I wasn’t under contract at the time, I pulled out all the stops and just had fun with it. Why shouldn’t the British Mail be delivered by vacuum tube? Why shouldn’t housework be done with automatons? And why can’t a well-bred young lady be an engineer? That last one is a stumper for my heroine, which is why she gets this story.
Anyway, my agent sent it out all over New York, and we waited for someone to love it as much as we did.
Then the replies started coming in. “Love the story. Can’t market it.” “Beautifully written but where do we shelve it?” “Love the story. Can we make the heroine 22?” Did they not know how hot steampunk is right now? Don’t they get it? Crestfallen, I retreated back into my office and the Lady resigned herself to netting me a degree instead of a publishing contract. Until we both had an idea.
After all, I’m a maker and she is a creature of intellect and resources. I contacted Amanda Hocking’s cover artist, who gave me a stunning cover that was exactly right for the book. I hired a designer to do the lettering, as well as to create the back cover for the print edition, published through CreateSpace (amazon’s POD arm). I formatted the book myself, edited it myself (it’s what I do in the day job) and posted it … et voila, Lady of Devices is available in print and digital form, at your service on amazon.com.
My agent is very supportive—after all, she reads the blogs and knows what’s going on in the world of self publishing. And the response from readers? Let’s just say the book has been selling five copies a day since I put it up, which for a newbie at this, is pretty good. It debuted at #39 on the historical fantasy bestseller list—two below The Mists of Avalon and one above Naomi Novik’s latest! And that was with no marketing at all other than an announcement on my Facebook page. I plan to do just what I do for my print books—let people know via my newsletter and Facebook, hand out bookmarks, and then let the writing appeal to readers who enjoy it and might want to talk about it with their friends.
Makers. When all else fails, we do it ourselves.
Thanks Shelley for sharing with us. We all know what a hot topic self publishing is.
What’s your take on self publishing?
Shelley will be giving away one paper copy of Lady of Devices to one lucky commenter. North American only please. Contest ends June 15, 2011 at 11:59 PM PST.